We live in a great, big, wonderful world with an endless stream of options, opinions, and choices to be made. And therein lies most of our problem. If we’re not careful, faced with so much to do, to see, to invest our time in, we’ll end up being ten miles wide an an eighth of an inch thick.
For those who want to “moo” out loud, that is, make their mark in the world and stand out from and above the herd, that effort starts with choosing something to obsess over, to be passionate about; something so big and epic, something so moving to you and those around you that will be worth the sacrifice, commitment, and investment of your life.
I’m convinced that so many people live small, anonymous, unfulfilled lives because they really don’t know what to do. I can say this because being the leader of spiritual communities for 39 years and dealing with literally tens of thousands of people, writing books, traveling, meeting people, going to conventions and seminars, the one constant I hear from people is, “I don’t know what I should do with my life.”
This may be ok if you’re 16, 18, 20, 22. Hey, it’s probably ok if you’re 28. But when you’re in your 30’s, 40’s, 50’s, even 60’s and you still haven’t launched, you still haven’t found your place of calling or significant passion?
If there’s any favor you can do yourself, find something worth taking a stand over. That’s where branding begins. You’ve heard of that idea, right? The thing that GE, Apple, and all the major brands do. Well, accept the responsibility to be the manager of your own brands. And that starts with taking a stand.